The Tipping Point

I've wanted to read the book "The Tipping Point" for quite a while now, and I finally got it in my hands after my reserve from the public library arrived. I've taken a pretty good class on "network economy" last semester, but this book really nails it. How does a trend catch on? Why google become the choice for search but not the other early competitors? These questions become much more relevant now that I'm working on Million Dollars Code. How do I spread the word? Of course I gotta have a good product on hand first. That's why me and Benghoe have yet to done any active marketing ourside our social circle. We wanna take all the feedback and improve before we fully publicize about it. But how do we generate a good buzz even if we're confident we have something decent is the question I've been thinking alot lately. I don't wanna come across as a spammer if i go around every prominent bloggers and tell them about our site. On the other hand i can't afford to be shy if I wanna give the site a chance to take off. There'd be lots of tough decisions we'd need to make in the next few weeks, but this book has definitely given me some good guidelines. Anyhow, I'm excited man! It's been a wonderful learning experience, and we've only launched for a week! hee